On a podcast episode of This Filipino American Life, Rondilla explains that what makes Filipino colorism distinct from other communities is its different layers of colonialism by the Spanish, Americans, and temporarily the Japanese during World War II. But it's a business fraught with potential hazards, cautions Chang. By 2027, the skin whitening industry is projected to be worth over $24 billion dollars. than many realize, with bleaching agents such as hydroquinone commonly used in products that treat discoloration and hyperpigmentation. And it's even higher in India (60%) and African countries, such as Nigeria (77%). Per a recent World Health Organization report (WHO), half of the population in Korea, Malaysia, and the Philippines uses some kind of skin lightening treatment. It's an ancient process that can be traced back all the way to the 1500s and continues to be a thriving business, coming in the form of soaps, creams, pills, and injectables. I remember the soap's black suds lathering and smelling nicely, but matter how much or hard I scrubbed, using it every day proved futile: I didn’t get any lighter.Īs explained by Claire Chang, MD, a board-certified dermatologist at Union Square Laser Dermatology, skin bleaching is the process by which substances are used to reduce melanin concentration in the skin to lighten it. After my aunt's visit, I found the soap in my shower, which I took as a not-so-subtle hint that I should start using it. "This will help." I was confused, but as a dutiful Asian child who always respects her elders, I smiled back and thanked her. On the label, it promised to exfoliate dead skin, fade away dark spots, and lighten my skin. It was a black bar of soap gifted to me by an aunt who was visiting from the Philippines at the time. I was 9 when I received my first-and last-skin-lightening product.
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